The Story of LUNE

LUNE was founded on the belief that fashion can be more than a passing trend or a fleeting season. From New Zealand, we are building a brand that stands for sustainability, quality, and timeless elegance. Our collections are designed for women who want clothing that is not only beautiful, but also meaningful.

We believe fashion tells a story. A story of who you are, what you stand for, and how you feel. At LUNE, that story is one of refinement, responsibility, and strength.

Chic Design

Design is at the heart of LUNE. Each piece is created with the aim of offering an effortless silhouette that naturally enhances the female form. We value refined lines, subtle details, and a perfect balance between simplicity and style.

Our designs are never excessive or dictated by short-lived trends. They are built to endure, to remain relevant not only today, but also tomorrow and in the years to come. For us, chic means elegance that feels natural and effortless.

Sustainable & Premium

Premium quality only has true value when it goes hand in hand with responsibility. That is why we carefully select sustainable materials such as linen, organic cotton, and recycled viscose.

Our commitment goes beyond fabrics alone. From our production facilities to the packaging that reaches your doorstep — every step is guided by sustainability and care for the planet. At the same time, we continue to innovate and invest in new ways to transform sustainable, high-quality fabrics into refined collections.

LUNE represents clothing that not only feels good to wear, but also reflects a conscious choice for the future.

Our Promise

At LUNE, you can always count on:

• Timeless collections that combine elegance and comfort.
• Honest and sustainable choices in fabrics and production.
• Premium quality designed to last longer.
• A brand committed to innovation without losing sight of its values.